Tag Archives: Data Analytics

Big Data-Small Business: Customer Data Provides Powerful Marketing Resources

How small businesses can use big data from their merchant services to grow

SMBs should be using their data to drive business. These days it is common knowledge that big data is a humongous resource for businesses. Large corporations are utilizing the data they collect, and even buy, to their advantage to market more effectively to consumers and achieve exponential growth. But it hasn’t necessarily become common for […]