For many retailers, the holiday season brings the biggest sales of the whole year. And along with it, a ton of stress. Most retail business owner’s primary goal is to maximize their sales opportunities during this time of the year and close out the year with a bang! The good news is, holiday retail sales are forecast to exceed $1.1 trillion dollars. But what does your POS system have to do with all that? By optimizing the retail experience, a great POS system can maximize your sales and reduce your stress levels at the same time.
The omni-channel-capable POS system of today is a far cry from the past.
Just because the market is expected to be good doesn’t mean you shouldn’t take steps to maximize your business’ success. This year and for many years to come! But how can you do that?
Has it ever occurred to you that having an intuitive, robust, feature-rich POS system can do more than streamline all your sales and management processes? Would you believe it can actually help you increase those sales you so desperately need before year-end?
While we still refer to them as a “Point of Sale” System, or POS, they are a far cry from the POS of the past. Nowadays, they are so much more than just the place where the final sale actually happens. They are genuinely complete retail, customer, business, and marketing management systems. All these features are uniquely suited to help you increase your loyal customer base and ultimately your sales.
Increase customer loyalty and sales by tapping into your feature-rich POS system.
Today, we’re going to cover 7 ways an awesome POS system can help increase sales, now and always. Let’s end the year with a bang!
Create a more intimate and positive customer experience.
Curating the customer experience is one of the most important things merchants can do. Consumers like to shop at places that make them feel good. When you create a customer experience that is more intimate and more fulfilling you create customers for life.
A great CRM will retain customer purchase history, loyalty and account balances, even size reference if applicable. This attention to detail leads to creating a more intimate customer experience. They feel like you know them. And they like that. Creating an experience around your product helps customers remember your brand and return for more purchases.
Having multiple forms of customer communication is pivotal for any business that expects a surge of traffic during the holidays.
When shopping during the holidays there will always be a sense of urgency for the consumer. They will tend to have more questions than at other times of the year. Their concerns will include things like when will it ship? Will it get here in time for the holidays? Where is my order?
In addition, enabling options for customers to buy online then pick up in-store only serve to increase the feeling of a positive customer experience. Customers expect a pleasant shopping experience that saves them time, so they can beat the holiday crowds and get back to celebrating.
The entire purpose of any business who wants more clients is to create such a nice experience that their customers can’t imagine shopping anywhere else. These things are easy to do when you have a POS system uniquely designed to support your efforts. Not only will you attract new loyal customers, but you’ll instill deeper loyalty in your existing ones.
One of the best ways to boost holiday sales, as well as pre-holiday sales, is to reach out to your existing customer base. Email marketing is one of the most effective ways to nurture loyal customers. Launch exclusive sales only for your newsletter subscribers, nurture your subscriber list and make them feel special. You can’t launch that special sale if you don’t even have a subscriber list. Right?
Build the list now by tempting people to join your subscriber list with a special promo for subscribing. Then they will be there when you are ready to launch a holiday campaign.
Incentivize your current customers to buy one of your personalized store gift cards to give to a friend. You will find that you not only increase sales but also potentially gain a new loyal customer.
Offering your own branded, store specific gift cards has many benefits. They provide current customers with a more flexible option for gifting. They allow the merchant to gather new future customers. And, at the same time, help to solidify the relationship you have the current shopper who bought the card.
Growing repeat business is easy when you utilize the custom loyalty program features that are part of a great POS system.
3. Put your best foot forward, or your best products anyway.
Your POS system’s intuitive inventory management can help you know which products are your best sellers and which aren’t selling. You’ll be able to run reports that show you exactly which items people are most interested in. Then use that information to help stage your displays and webpages appropriately. For example, you may want to display your best-selling items right up in the front to entice new customers to come in the door.
This information can also help you move products that may not be selling as well to a better location. Create a display to highlight the item or pair with complimentary items to show customers how they can be used.
Once your customer finds just the thing they want, a good POS makes it easy for customers to put items on layaway or easily look up customer balances. All these options help you increase customer loyalty and, ultimately, create more sales.
4. Multi-channel inventory management.
Speaking of hot products! How important is it to always have on hand what your customers want? Well, it’s very important for your customers!
When you have a robust inventory management system, there’s no limit to what you can accomplish! Put information such as variants like color and size, up to the minute item count, the ability to create bundles, and automatic restock notices right at your associate’s fingertips. This type of detailed product information makes it easier for your associates to fulfill their customer’s needs.
Have you considered creating a customer review section for each product? If the answer is no, think again. After all, 91% of customers read reviews while browsing for products.
These are just some of the ways the tools available through an intuitive POS will help boost the customer’s decision to purchase from you and keep them coming back!
5. A frictionless buying experience is a must!
The last experience your customer has with you before walking out the door, and therefore the most prominent memory, will be the actual purchase. Your whole goal as a merchant is to create an enjoyable experience all the way through. Having a completely Integrated Payments system will lead to faster checkout, less human error, and a more streamlined checkout & reconciliation flow.
The ability to create custom buttons including cash, credit or debit, check, gift cards or any other payment type helps the associate to quickly choose how a customer wants to pay. Split payments for customers or let them pay with multiple tender types by accepting two or more payment types in a single transaction.
Accepting mobile and contactless payments such as NFC payments like Apple Pay and Samsung Pay will also lend to a speedy sale. Quicker transactions improve the flow of traffic simply because people almost always already have their phones in hand and are becoming more used to using their mobile wallets for convenience.
Access to your customer CRM gives associates the ability to help customers on the spot with past purchases, sizes and check out without even standing in line. Extra mobile terminals allow your associates to go to your customers instead of them waiting in line. Your customers appreciate the ability to buy on the spot which drives the “Yes, I’ll take it!” mentality without the risk of them second-guessing themselves as they wait in line.
Improving customer experience, cutting checkout time, getting more sales through when it’s busy all lead to increased sales. And they all help to create a more comfortable payment process and therefor a pleasant buying experience they won’t soon forget.
6. Staff scheduling
You can only create a pleasant experience and increase sales if you have enough staff on the floor when the rush comes in the door! Intuitive staffing modules keep track of the busiest days of the week and busiest times of day. But they also track which staff members have the best sales records.
With this information, it is easy to be better prepared for this crazy season. Put your POS system to use to help you schedule the correct amount of staff for the busy times and ensure your peak hours are staffed by your top sellers.
7. No down time!
The holidays are the worst time of year to be stopped in your tracks by losing your internet or having your POS go offline! But it happens, weather happens, weird internet interruptions happen. A great Cloud-based POS will help you get through these busy times without a worry if you happen to fall victim to web disconnect.
Whether you are working with an iPad, or a PC, a cloud-based system will sync in the cloud so you can access the information from wherever you are. And if everything goes offline, you’ll still be able to continue processing sales. And the system will automatically re-sync your sales when you’re back online. Go ahead, breathe a sigh of relief.
The holidays are here! It’s time to put your POS system to work for you!
Why would you ever want a system that just functions as a sales register when you could have all these features? (And more). Your POS system starts to support you much more like personal assistant than just a sales register. When used properly, it can help you get through the busy holiday season with a lot more confidence, less stress, and possibly a surprising amount of satisfied customers!
At Bankcard Brokers we believe that your success is our success. That is why we work so hard to stay on top of the most cutting edge solutions to support our clients on their road to success. Join us next week when we will talk about a robust POS System that we feel was built especially to fill each one of these needs and then goes much deeper to offer so much more functionality for its users.
If you can’t wait, give one of our ETA-Certified Payments Professionals a call today and get ready to experience the “Bankcard Brokers Difference!”