Consumers as well as ancillary businesses to the cannabis industry sometimes need a little help navigating such a unique industry. Cannabis is now legal in 8 states, but it is legal for medical uses in 25 states. People who are looking to try this path of treatment need to be able to make an educated decision about what type of product they should take and where to go to acquire the correct product. It can be daunting trying to figure out where to start and who you can trust. Cannabis locators to the rescue!
You might be asking yourself what is a cannabis “locator” business anyway
These businesses were created specifically for helping the consumer make educated decisions. How do you know what doctor to go to? Where can you find the correct product and if you will feel comfortable going there? How do you even know where to start? A cannabis locator is a great place to start!
These types of businesses provide a valuable resource for the industry. Of course they can help you locate a dispensary near you, but can also help you navigate the various different products available. The industry is changing so fast and new products are popping up every day, even if you are a seasoned consumer you still may not know much about all of the different edibles or extracts available, let alone the companies who produce them. There are so many different strains to choose from these days how can any one person know about them all.
This is where what we call a cannabis locator comes into play.
Sites like Weedmaps.com and Leafly.com have curated a complete list of doctors, clinics, and dispensaries as well as in depth product information. Within the site they have created a unique feature where you can find moderated reviews on the doctors or clinics listed as well as for dispensaries and products. This is a living wealth of information as new data and reviews are constantly being added as time goes on. This kind of information can be an invaluable resource to help you find a reputable doctor or clinic that is specific to your needs. With accurate, unbiased reviews on dispensaries you will be able to research the type of location that you believe you might feel the most comfortable in or has the type of knowledgeable staff you require.
These ancillary companies put together all of the information for you in one place to help you to search through the thousands of strains that exist today. It can help you pick a product based on specific effects you may be looking for or the medical uses of a specific strain. For medical patients these types of businesses can be a lifesaver. They can help you find a dispensary that carries the exact product you need for your condition, and even locate a delivery service for you if you are unable to travel to get your medicine.
They are not only all about helping you find what you need. They are also there to be your education resource. Many, like Leafly, have a Knowledge Center where you can peruse information, educate yourself and learn about cannabis basics. What kind of precautions should you take when handling, storing, or administering your product? Should you consult your physician? Of course you should.
Ancillary cannabis companies provide a very valuable resource to the community and to the cannabis industry as a whole.
The term ancillary refers to a business who is providing necessary support to the primary activities or operation of an organization or industry. While they are in the industry, they are not themselves the industry that they support. Any business, such as a company that focuses on helping you locate cannabis services, is considered an ancillary business supporting the industry. Another example of an ancillary business would include a show or convention, such as the Cannabis World Congress & Business Exposition or the Marijuana Business Conference & Expo. These shows and conventions are incredible educational opportunities for entrepreneurs in the industry. This platform allows for them to learn everything from growing techniques to energy conservation practices, from attacking the opioid crisis to navigating state laws and licensing all from experts in each field.
Cannabis Locators and Conferences get a raw deal from credit card processors.
They need to be able to monetize their efforts in some way if we expect them to be able to stay in business and continue to provide the community with valuable insights and information. Many do this through memberships or advertising and need to be able to have a way to bill for these services and subsequently take payment. But because of the perceived involvement with cannabis, many have a difficult time getting a merchant account to accept credit cards or just think that they are unable to get a merchant account altogether. These types of businesses are considered high risk by the merchant services industry, because of that are often turned away for a merchant account to accept credit cards.
Companies such as this, while they are very close to the cannabis industry, do not actually touch the product, this is why they are considered “ancillary”, or supportive, businesses to the cannabis industry. This fact is actually what allows them to acquire a merchant service account and process credit card payments. Because they are not working directly with the plant, banks have no grounds to say they are working with an illegal substance. For instance, cannabis locators like the ones mentioned above are websites, generally, and they sell ad space on their website. Therefore, they are in the business of selling advertising. Let’s just call it 6 degrees of separation.
Bankcard Brokers is proud to say that we have been helping ancillary cannabis businesses navigate their merchants accounts for more than 10 years. You will often hear us use words like integrity, transparency and reliable. We believe this type of ethic is what has allowed us to become the industry’s trusted resource as well as helped to create long term business relationships.
If you are looking for a credible company to help you navigate to the correct merchant account for your Cannabis Locator type of business or educational conference give Bankcard Brokers a call today. We’ll be happy to help you achieve the respect and legitimacy your business deserves.