What’s the best way to increase your revenues and help your business grow? Find ways to drive more eCommerce traffic and convert, of course! But you can’t drive traffic to your site if people don’t know who you are. So you have to find more ways for them to find you online and tempt them to come to see what you have.
Are we marketing experts? Umm, no.
We are experts in helping you accept payments. Without being able to accept payments of all types, having all the traffic you can handle would mean nothing. However, being able to accept payments for sales won’t happen if there isn’t anyone there to buy from you!
Driving customers and accepting their payments go hand in hand when it comes to creating a thriving business.
With that in mind, we’ve scoured the web for the best tips from some of the top marketing sources to help you drive more eCommerce traffic, and convert more easily. And, we’ve compiled a list for you, including links out to the most important details, all in one convenient spot right here!
Apply as few or as many as you want.
7 Ways to drive traffic and help convert it into sales:
1. Optimize Your Website For Mobile Devices
Did you know that as of December 2019, 58% of all organic search engine access is from mobile devices? Visiting sites that are not optimized for mobile is clunky and frustrating!
Consumers are shopping online from any number of places and at all odd hours. Your site needs to be accessible, load quickly, and a pleasure to navigate.
Research shows that if a website doesn’t appear correctly or is difficult to navigate, users are 5 times more likely to move on to a better sit. But more than that, mobile-friendly sites rank higher in Google search results.
You can test your own website for mobile-friendliness using Googe’s free and appropriately name Mobile-Friendly Test.
If you’re not optimized for mobile viewing, now is the time!
2. Start a newsletter and build your email list
Reach out to your customers and entice new ones by inviting them to sign up for your newsletter. Newsletters are a great way to let people know what you’ve got going on and keep your customers engaged with your business. Use your newsletter to tell them about new products or upcoming sales, or invite them to a cyber event held strictly for members! There’s no end to the possibilities. If you’re not comfortable creating your own newsletter, HubSpot’s got a great list of newsletter tools and templates.
3. Add a business blog to your website
There are a great many reasons to write a blog. First of all, they are a great way to engage with your target audience in a meaningful way. Blogs are more conversational and allow you to connect and inspire your readers.
They also help you show your expertise in your field and set you up as the go-to resource. Adding new and fresh content to your website on a regular basis helps
4. Create a YouTube Account
According to Hubspot’s newest 2020 Marketing Statistics, Trends, and Data report a full 54% of consumers reported they prefer consuming their content through video.
Videos are an entertaining way to educate your customers about your products. It gives them more of an in-depth look at your offering than they get from images on a website. And that, my friends, helps to boost conversions!
YouTube “…is now a leading online destination for millions of users from around the world.”
But that’s not all. YouTube also acts as a search engine, holding the spot as the second largest search engine on the internet. To top it all off, YouTube’s sharing features make it easy for your viewers to share the content with friends and family.
All of this makes YouTube the perfect external hosting platform for your videos. But you can also use Facebook Live or Instagram Stories. You won’t have to deal with converting videos, video players, code, or file size limits. Besides all of that, hosting videos on your website only serve to slow it down.
5. Share, share, share
Of course you probably already know you must have a social media game. But are you putting those links out there, everywhere?
Of course, you must share your blog, your newsletter, and everything else across your social media. But are you making it easy for other people to post and share your content?
Your social media links need to appear on absolutely everything you do. When you send your newsletter, make sure they are on it and clickable. For every blog you write, make sure your sharing links are right there front and center. People love to share content they find interesting. They may want to send something that hits a chord with them to their sister in another city. Make it easy for them! Give your loyal customers the opportunity to share your information with their network. And make it easy for those new readers to link back and follow you or sign up for the newsletter as well. It’s a great way to drive organic inbound traffic and gain more followers.
6. Enable Social Media Purchasing
There’s more of a sense of urgency when you come across something you want while scrolling through social media. What if you can’t remember where you saw the item? What if you scroll forever and can’t find it again? Better just grab it right now…..
You don’t want to lose that by requiring the shopper to have to click through to your website and find a product. You can enable purchasing through social media on both Facebook and Instagram.
7. Use Google’s free tools and advice on best practices
Who better to tell you how to get found?
Google wants your site to be the best that it can be at all times in order to get ranked favorably. They suggest creating a “helpful, information-rich site” and to add new, fresh information regularly. To help you do it, they’ve compiled everything a website owner needs to know, all in a user-friendly format meant for everyone.
No one knows better than Google what their search algorithms want to see. And they tell you right there in their Webmaster Guidelines and detailed tips for a friendly site.
Creating a website that contains relevant information that’s SEO’d properly, is one of the best ways to drive eCommerce traffic and help to convert them into sales.
To help search engines understand and find your content look no further than Google’s Search Engine Optimization (SEO) Starter Guide. They give all sorts of helpful tips any website owner can tinker with to increase their website performance in organic searches.
Maximize your website load speed to decrease bounce rates. Slow websites that take forever to load won’t keep a customer around long enough to make a purchase. And those sites are not ranked highly by Google. According to Google, if a website load time goes up from 1 second to 3 seconds, there is a 32% increase in the bounce rate! Want to find out how quickly your website loads? You can use Google’s handy tool, SpeedReport, for free, or visit a site-auditor such as WebsiteScore for a free report.
7+. Google’s algorithms change so come back often for updates
Google updates its algorithms all the time. In fact, it just updated its algorithms on May 4th, with its “May 2020 Core Update”. There was a time when SEO was all about cramming keywords wherever you could to attract crawlers. Now, Google wants to see relevant content. Yes, you need keywords, but it needs to be within relevant content that serves the user- your customers.
If you regularly turn to Google’s free resources and tools to make sure your site is running optimally according to their algorithms you’ll rank better and get noticed by your target audience.
Now go drive some eCommerce traffic and convert some sales!
Now that you have all the visitors you want, you better make sure your website’s streamlined to increase conversion! Here, you can find out how simple that is by applying just a few easy tweaks that nurture customers and increase trust.
Bankcard Brokers is dedicated to supporting our client’s success in business. Whether it is through helpful articles we post here on our blog, or through sharing other’s business tips and advice through our social media channels. Hop on over to Facebook, Twitter, and LinkedIn and follow #BCBbiztips for all the free advice.
Here’s to you and your success!