Monthly Archives: January 2019

10 Tips To Productively Handle Negative Social Media

In this time of inter connectivity through multitudes of social media avenues, we as businesses are more connected to our customers than ever before. Social Media furnishes us with an avenue to not only connect, but engage our customers and establish trust.  There was a time when a disgruntled customer would talk about their bad […]

Credit Card Fees Are Expensive, Merchants Are Fighting Back

And winning. A trend is sweeping the nation and that trend is that merchants are getting tired of how much it costs them to accept credit cards. Merchants are beginning to stand up fight for the right to pass on the costs of accepting credit cards to their customers by introducing a credit card surcharge […]

Is MasterCard’s Free Trial Policy A Hassle For Merchants?

There’s been a lot of chatter around the web since last Wednesday when MasterCard announced new rules and requirements for merchants running recurring billing subscriptions that kick in right after a so called “free trial” ends. Offering a trial version of your product is a great way to introduce customers to your product and increase […]

Restaurant Industry Loses The Race In EMV Compliance

The State of EMV Compliance In Restaurants. The fact of the matter is restaurants are the number 1 establishment plagued with credit card theft next to gas stations. Skimming of the magnetic stripe to extract the data needed to create counterfeit cards is fairly simple. Chip cards, however, utilize unique digital data to complete transactions […]